Last Updated: 6th May 2025

100ms Inc. (“100ms”, “we”, “our**”, or “us”) uses cookies and similar tracking technologies to improve your experience on our websites and web applications (collectively, the “Platform”), to understand how users interact with our services, and to support the security and performance of our systems.

This Cookie Policy explains what these technologies are, why we use them, and your choices regarding their use. For more information on how we handle your personal information, please review our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device by websites that you visit. They are widely used to make websites work, or work more efficiently, as well as to provide information to site owners. By themselves, cookies do not identify you specifically. Rather, they recognize your web browser. So, unless you identify yourself specifically to 100ms, for instance by signing into your account, we don't know who you are just because you visited our website.

We also use other similar technologies such as pixels, tags, local storage, and JavaScript libraries, which may collect information about your browsing behavior.

2. Why We Use Cookies?

We use cookies for the following purposes:

a. Strictly Necessary Cookies

These cookies are essential for the functioning of the Platform and cannot be switched off. They enable features such as secure login, session management, and access control.

b. Performance and Analytics Cookies

These cookies help us understand how users interact with our Platform, which pages are visited most often, and if users experience errors. This helps us improve the performance and usability of our services.

c. Functional Cookies

These cookies allow us to remember your preferences and choices, such as language settings and customized views, to enhance your user experience.

d. Targeting and Advertising Cookies

We may use these cookies to deliver relevant ads, track marketing performance, and help us understand the effectiveness of our marketing campaigns.

3. Types of Cookies We Use

Cookie Type	Purpose	Duration
Session Cookies	Maintain user sessions and ensure security	Expires after session
Persistent Cookies	Remember preferences and settings	12-24 months
Third-party Cookies	Analytics and advertising from third parties (e.g., Google)	Varies by provider

4. Third-Party Cookies

We may allow third-party service providers to place cookies on your device to assist with analytics, advertising, and performance monitoring. These include but are not limited to:

Google Analytics
Microsoft Clarity
HubSpot
R2B2
Apollo.io
LinkedIn
Youtube
Cloudflare or similar (for network security and performance)

Please refer to their respective privacy and cookie policies for more details.

5. Your Choices and Control

You have the right to control the use of cookies on our Platform. When you first visit, you may be presented with a cookie banner that allows you to manage your preferences.

You can also:

Modify your browser settings to block or delete cookies
Use browser extensions that manage tracking
Opt out of targeted advertising

You can opt out of cookies at any time in your User Settings, with the exception of the Necessary Cookies which are required for our Services to properly function.

Your web browser may also provide cookie configuration options, including to delete and disable 100ms cookies. Please note that disabling some cookies may affect the functionality and performance of the Platform.

For compliance purposes, we maintain a log of your cookie consent choices. This helps us track when and how you provided or updated your preferences in accordance with applicable data protection laws such as GDPR and CCPA.

7. Updates to This Policy

We may update this Cookie Policy from time to time. If we make significant changes, we will notify you through the Platform or via other appropriate means.

8. Contact Us

If you have any questions or concerns about our use of cookies, please contact:

100ms Inc.

Email: support@100ms.ai

COOKIE POLICY